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Believe in Yourself

If there is one thing we have learnt over the many years of working then that is to ‘believe in yourself’.

We are big believers in praising people, making them feel good about themselves and their achievements. Why? Because that empowers them to do more, do better and push themselves to the highest ability and ultimately get job satisfaction.

That’s how I manage my team and encourage them if they are feeling demotivated. Praise them when they have done well and guess what – more often than not they pick themselves up and motor on, leaving the office with a smile and come back the next day to strike again!

Sometimes you don’t get that encouragement from those around you so you have to dig deep and praise yourself. If you believe in yourself then you will be driven, focused and able to achieve more. It goes without saying the harder we are on ourselves for not achieving something, or doing badly at something the more deflated you feel. While we find ourselves with a lot of time on our hands it is important to give yourself daily tasks and praise yourself for doing it. Even if it is getting out of your pjs, going for a walk, cooking a meal.. don’t sit at home feeling sorry for yourself as it is a downward spiral.

I am speaking from experience as many years ago I suffered from severe anxiety and the more I allowed myself to mope around the worse it got. Mental health (if you can spare any donations to this great charity please pop over and donate what you can) is spoken about on a daily basis at the moment and I can totally sympathise with people who are feeling down, lonely and isolated during these difficult COVID-19 times.  It is important if you are struggling that you speak out to someone and tell them you need support. It is easy for me to sit here and type and say focus on the good but that is what you need to do.  Think positive and you will be positive, the day will seem easier, your mood will be better. Go for a walk and look up at the sky not down at the floor and you will feel different. Don’t get me wrong, I am not saying it is easy to just move on and feel better but you have to start with you, you have to focus your mind and believe in yourself. So I task you with this, grab a paper and pen or open notes app on your mobile and jot down a couple of things that make you feel happy. It might be something you have achieved in the past that made you proud, a holiday you have been on, or a recent walk, a special memory with friends or family. You may have a few things that bring back happy memories, more positive feelings than those you are feeling today. So jot them down and then jot down a couple of things that you want to do that will give you the same feeling… something to look forward to, something that you can go and do tomorrow or at the weekend. Refer back to this list every time you have a down moment and remind yourself of happy times and that something that you are going to go and do soon. Please hold on to the fact we will have that life back soon enough, but if you need to talk make sure you reach out to someone and ask them for their help.

In the meantime set yourself some small goals like we said in our previous blog and pat yourself on the back for doing something good each day. It doesn’t have to be a big thing but it will make you feel motivated to do something else the next day and give you a focus.

We all miss our friends and families and socialising as we use to but it is important that you see the positive in this situation and take time out for you (and your family) and take it as an opportunity to recharge your batteries, find a new hobby, or like us start a new business!

I always say only you will look out for number 1 (you) so start today and believe in yourself you can achieve amazing things if you let yourself!

I look forward to hearing what goals you set yourself, leave a comment below!

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Where did the name come from?


So you may be wondering who is Luella York – where has the name come from…

It’s a name we have created for our brand which we believe has a strong look and feel in our branding design, which stands out from other small businesses and equally fit to be a recognisable retail brand in time to come! That’s our hope anyway!!

So my middle name is Louise, so of course I was nicknamed from my parents as Lou! Somewhere else along the way I was given another ‘nickname’ (I thought they were meant to be shortened?! Fayella deville! Where did that come from I’m not sure but it’s stook and I liked the Ella part if nothing else!

So with the Lou and the Ella I came up with an unusual name that I love ‘Luella’.

Now the ‘York’ came from the fact my hubby was born and bred in Yorkshire. We met at uni up there and then he proposed to me when we was on vacay in New York! So we had two of strong links to ‘York’ and we thought together with Luella it had a great unique stand out name.. so there you have it; personal to us our name was created!


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You only get what you want, if you go after it!

Here at Luella York HQ we love to keep positive and challenge ourselves to do better, as part of our brand ethos we want to share our positivity with you through positive, motivational and funny quotes which you will see regularly (if you like/follow us!) on our social media pages Instagram and Facebook.

In the current times it is even more important to try and stay positive, as more of us are WFH you have to motivate yourself to get up (roll out of bed) and ‘go to work’ (the bedroom next door that you have converted into a temporary home office) probably without having a shower or putting ‘real’ work clothes on! Before stopping by the fridge numerous times for a ‘snack’ (I’m sure way more times than you would if you was at ‘actual work!’)

It’s hard to do the same thing day in day out, in the same 4 walls, it is hard to separate work from home when you are suddenly working from home.  Merging the 2 together can be tough, not seeing your colleagues, sitting still more… it can get boring, lonely, isolating… (that’s right just remind yourself why we are doing this ‘isolating’ to #staysafe from the virus).

As lockdown started I was in the late stages of pregnancy, hubby and I had being busy at weekends prepping for babas arrival, shopping for last minute things, decorating the nursery, I was frantically trying to knit cardigans (some still unfinished!) life was pretty normal apart from one of the biggest things in our lives was about to change – we was going to become 3!

Then the seriousness of the virus we had been hearing about in China was getting close to home and pregnant women (along with the elderly) were told to isolate/stay at home. This was the 16th March 2020, so I did just that – I scooped the paperwork and laptop from my desk into a couple of bags, said a few goodbyes to colleagues and jumped in my car. Driving home was surreal – I didn’t even think about the fact I wasn’t going to see my colleagues again before I became a Mumma or that I was barely going to leave our four walls (good job I quite like our house!) I just needed to get home and shut the door! It felt like a scary world out there and this virus was out there to get us!

So I WFH for the last month of my pregnancy – it was tough going as moving around was even more needed but being at home it wasn’t the same, I didn’t even have to walk to the car, from the car to the office etc I just sat at my desk frantically typing emails, taking virtual meetings throughout the day to get everything wrapped up before  my mat leave began! Lockdown (the first one, we are currently in the 2nd as I write this!) felt very serious, it was like The Walking Dead when we went out for a walk (in our 1 hour time limit) dodging ‘walkers’ if we saw them as not to get ‘the lurgy’ from them! The 2nd lockdown feels a lot different – there’s a lot more people about and we have somehow come to accept that dodging each other on a walk is now the norm! It’s funny how quickly the human body adapts.

Anyway, time past and lockdown continued – the ever nearing pregnancy was on my mind all the time – not only the major fear I had of giving birth but

a. was we going to get in and out of the hospital without catching COVID

b. would hubby even be allowed in with me?

In the final weeks (baba was 2 weeks late) the weather was glorious, I spent a lot of time in the garden, sunbathing, knitting and listening to reggae tunes (they chilled me out BIG TIME!) oh, and eating lots of ice lollies (they were my final craving) especially orange Del Monte ones – I was sucking every last orange juice droplet out of them! (orange seems to be a popular craving for new mums – I worked my way through litres of Tropicana orange juice, lots of Del montes and quite a lot of orange cordial!)

Anyway – long story short (I will tell the rest in another blog) we had baba, safe and well and made it home without COVID, well at least we hoped so and lived the 1st 14 days at home wondering if we were all going to be ok! The early weeks were tough, sleep deprivation was insane, feeding at all hours, sharing the night ‘shift’ where possible and basically giving our all to baba. It was nothing we could have ever prepared ourselves for and without any family or friends being able to visit we just got on with it.

As our routine developed, our days got easier and we had an idea of how the day was going to go. It meant that we could start to think about the business and how we could juggle that as well as bringing up our new bundle of joy.

We have a huge list of things that we want to do, with new ideas coming into my head most days! I am definitely a list maker so you can probably imagine I have quite a long list that gets added too regularly! But so far, I have to say I am pretty impressed with some of the achievements we have accomplished alongside bringing up baba..

Alot of people ask “Where do you find the time?!” But there is one thing I do know and that’s ‘YOU ONLY GET WHERE YOU WANT IF YOU GO AFTER IT’, so here we are doing just that.

We make a plan, follow the lists and try to fit things in around our daily routine where possible, but mostly work while baba is asleep. It’s amazing what you can get done in a short amount of time if you have a plan!

We at Luella York are great listeners (and talkers) and in these crucial times we aren’t just here to open an e-commerce store we want to be here to help,  if you are struggling and just need to talk just drop us a DM on our socials (links above) and we will be more than happy to have a chat! In the meantime have a scroll through our quotes and think of the positives that make you smile….

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Happy Halloween

Happy Halloween and yet again another day this year that won’t be celebrated the same as we normally do.. but I truly hope you are able to decorate the house, make some yucky bright coloured cakes or biscuits, eat lots of sweets and get dressed up (well let the kids get dressed up!) Just have a bit of fun at home with your family, it will be a different Halloween but I am sure one the kids will enjoy.. you could play hide and seek and scare each other when you jump out in the dark!!

If you don’t have any Halloween plans and instead are just going to have a chilled weekend why not do a bit of Christmas shopping and start getting ahead after all nothing haunts you more than that ‘thing’ that you didn’t buy… we hope there are ‘things’  in our store that you want to buy but please let us know what you would like to see in our store… add a comment below.

We are in the very early days of launching our business so we definitely will be adding to our ranges over time!